Privacy
Last updated: 24 October 2026.
This notice explains what personal information A Paws a Day holds, why, and what you can ask us to do with it. We keep as little as we can: an email address, your plan, and the stories you save.
Who we are: The Gentle Dog Trainer is the "controller" of your information under UK data protection law. Our name and address are on our Business information page. Contact: hello@apawsaday.com.
What we hold, and why
| What | Why | Legal basis |
|---|---|---|
| Your email address | to sign you in (we email a link and a code) and to contact you about your account | contract |
| Your plan, whether it is free or paid, and your account's role | to show you what your plan includes | contract |
| The stories you save, your text size, whether you've seen the welcome card, and the guided path you chose there and how far along it you are | so they follow you between devices | contract |
| Your answers to "Was this helpful?", and the reasons you pick if a story wasn't | so you aren't asked twice on another device, and so we can see which stories need work. We only ever look at totals per story, never at one reader's answers | legitimate interests |
| From Paddle: a customer number, subscription number, the subscription's status and, during a free trial, when it ends (never your card details) | to keep your plan in step with your payments, to open "Manage subscription", and, during a free trial, to email you once on its second day (your next story) and a reminder before it turns into a payment | contract |
| Which days you visited (the date only: no time, pages or device), and when you last added the daily reminder to your calendar | so the Calendar can offer you the stories from days you missed ("Welcome back"), and so we can see, in totals only, whether readers come back and whether the reminder helps. We never look at one reader's days | legitimate interests |
| Your answer to "A book, one day?" (whether you'd like a printed A Paws a Day) and when you gave it | if you said "Yes, tell me", to email you once if the book is published, and never about anything else; in totals only, to see whether a book is wanted. Change your mind at any time by writing to hello@apawsaday.com | consent (a "yes"); legitimate interests (the totals) |
| When you last signed in or used the site, and the technical records our providers keep (such as IP addresses in security logs) | to keep the service secure and working | legitimate interests |
| Anonymous counts of what's used on the site (see "Counting visits") | to learn what's useful and improve it | legitimate interests |
| Messages you send us through the contact form or by email: your name if given, your email, and the message | to answer you | legitimate interests |
| Feedback you give us if you test A Paws a Day, through the feedback form: your answers, and your name and email only if you give them | to improve A Paws a Day, and to ask a follow-up question if you left your email | legitimate interests |
We don't ask for your name, address, phone number, date of birth or anything about your dog. We don't sell your information, and we don't use it for advertising.
Counting visits, without cookies
To learn what's useful, we count what people do on the site: which stories are opened, how often Listen is pressed and finished, how often story videos are started and watched to the end, which views and guided paths are used, whether readers found a story helpful, whether people read in light or dark (which follows your device's own setting) and which text size they choose, whether the site is opened from a phone's home screen or in a browser, how often stories are shared and shared stories opened, and how many people start and finish joining (and, if they came with a group's discount code, which group: never the code itself or who used it), and how far people get when signing in (which step, and whether in the home-screen app: never the email).
Which stories are opened is counted in our own database (Supabase, below): one number per story per day, and whether it was opened from the Calendar, the Library or a guided path. Nothing in it says who opened it, and nothing is stored on your device.
For the rest we use PostHog (hosted in the EU), set up so that:
- nothing is stored on your device (no cookies, no browser storage);
- it never receives your name, email or account, only whether your plan is for dog owners or professionals, and whether it's a free one;
- your IP address isn't kept, and nothing records your screen (on the front page, the joining pages and the sign-in pages, counts go through our own server first, so PostHog never sees your address);
- it counts actions, not people: a visitor is recognised only by a code made on PostHog's servers that changes every day, so it can't follow you from one day to the next.
Our legal basis is legitimate interests: understanding how A Paws a Day is used, to make it better. You can object at any time by writing to hello@apawsaday.com. Staff accounts are never counted.
Payments
When you buy a plan, Paddle (Paddle.com Market Ltd) is the seller of record. Paddle collects your payment details, name and billing address, and handles them under its own privacy notice. We never see your card details.
Who helps us run A Paws a Day
These providers handle information for us, only to run the service, under data processing agreements:
- Supabase: accounts, sign-in and our database, hosted in London.
- Vercel: hosts the website; its network serves pages from locations around the world.
- Resend: sends the sign-in and invitation emails, the two free-trial emails (a note on its second day and the reminder before it ends), the one email about the book if you asked for it, and delivers contact messages and feedback to us.
- Cloudflare: our domains, the storage for the recorded narration and the story videos, and the spam check on the contact and feedback forms.
- PostHog: the anonymous visit counts described above, hosted in the EU.
- Google Workspace: our email inbox.
Some of these providers are based in, or use services in, the United States. Where your information leaves the UK, it is protected by the safeguards UK law requires (such as the UK International Data Transfer Addendum, or the UK Extension to the EU-US Data Privacy Framework).
How long we keep it
- Your account information: while you have an account. When you close it, we delete it (including your saved stories, settings and "Was this helpful?" answers) within 30 days.
- Your answer about the book: while you have an account, or until we've sent the one email about the book, whichever is sooner; sooner still if you ask.
- The days you visited: about 13 months, then deleted day by day (and with your account if you close it sooner).
- Contact messages: up to 2 years, then deleted.
- Paddle keeps payment records for as long as tax law requires.
- Providers' security logs are kept for their standard periods, usually a few weeks.
Your rights
You can ask to see the information we hold about you, to correct it, to delete it (close your account), to restrict or object to how we use it, and to take a copy in a common format. Write to hello@apawsaday.com; we'll answer within a month. We may need to check it's really you, usually by replying from your account's email.
If you're unhappy with how we've handled your information, please tell us first. You can also complain to the Information Commissioner's Office: ico.org.uk, 0303 123 1113.
Children
A Paws a Day is meant for adults. We don't knowingly hold information about anyone under 16.
Changes
If this notice changes in a way that matters, we'll tell you by email or on the site.